"Tastemakers and pluggers have the ability to change the commercial potential of a track. They are essential in the promotional campaign of any commercial track.
Phyllisia Adjei
Project Manager
Soul2Streets
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Professional PR companies are expensive and can be choosy about who they decide to take on so it's only really worth thinking about if you are planning to put out a track on your own or through an independent label.
Read on for:
How PR works
Why it's important to have strong tracks
The need for market potential
Approaching PRs
Cost
Do you really need it
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