"The best way is to call the journalist to tell them to expect a package from you. Then you keep in constant contact. Sell the album over the phone to get them excited about your product."
Lisa Lindahl
PR Manager
The Playcentre
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The good thing about local press is that due to their small size they'll be as keen as you are to review any tracks/demos you may send them.
If your press release is professional they may well print it almost un-edited.
Although small in size, local press is still an important starting point in your promotional campaign and can influence promoters and A&R that you might be worth a look.
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