BBC - 1XMusic - How to... Use mailing lists (page 4)

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Promotion: Use mailing lists	Print

04 Who To? Think carefully about who you are mailing to.
"You can build your list by reading magazines and seeing who looks after the different sections." Lisa Lindahl PR Manager The Playcentre	Limit correspondence to those people who are relevant rather than just blanket e-mailing every deejay and industry person you can think of. It's good to maintain a professional image from the word go.
Send them an advance notice a couple of weeks before your PA or release and then a reminder a couple of days before the event.

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