Breath tests were introduced in Guernsey in March
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Guernsey motorists are being targeted by a new hard-hitting campaign.
A joint initiative between the island's police and drug strategy group is aiming to cut the number of drink drivers this Christmas.
The focal point is a large billboard at the Weighbridge roundabout in St Peter Port which shows a crashed car with a powerful slogan.
Posters and beer mats with the anti-drink drive message will also be appearing in pubs around the island.
The use of roadside breathalyser tests were introduced for the first time in Guernsey in March this year.
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