Collectors spend thousands on vintage toys at fairs up and down the country and, despite the recession, many dealers say business is booming.
Stuart McKell is a James Bond fanatic who has collected thousands of 007 cars, toys, games and action figures.
Over the past 20 years he says he has spent over £50,000 on his prized collection.
The BBC joined Mr McKell at a toy fair in Coventry one Sunday to see what bargains were on offer.
BBC News at One
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