Selfridges is aiming for 150,000 transactions by the end of the day
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Boxing Day bargain hunters have queued for hours as the post-Christmas sales got into full swing.
In London, shoppers waited for four hours before Selfridge's opened with reductions of up to 50%. By 1000 GMT more than 5,000 sales were recorded.
It comes after retail analysts Footfall said 18% fewer people shopped on Christmas Eve than last year.
However, Friday saw almost one-fifth more business than the equivalent day last year.
In Manchester, managing director of the John Lewis store Maggie Porteous said: "It's the first time a John Lewis has ever been opened on Boxing Day ... I guess it's a sign of the times.
"We had 7,500 cars parked in our car park before we'd even opened this morning.
"It's very hectic, everyone's busy."
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