Breakfast talked exclusively to Sir Alan's new apprentice Michelle Dewberry, watch again from the link to the right
Michelle will be following in the footsteps of last year's Apprentice transport worker Tim Campbell.
She's guaranteed a six figure salary, and kudos of training in one of Sir Alan's companies.
Michelle (l) and Ruth (far r) in an early apprentice task
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The 26 year-old from Hull had grafted her way up from checkout girl in a supermarket.
Sir Alan told her: "All you have ever done in your life is work hard and you have become a great achiever."
Michelle left school with only two GCSEs and a year later her older sister Fiona, 19, fell to her death from an eighth-floor window.
The tragedy spurred Michelle on to success and by 24 she was running her own
telecoms business.
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