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Wednesday, 21 August, 2002, 15:05 GMT 16:05 UK
Brands and sports: Test your knowledge

In the world of advertising, celebrity and sports are a powerful combination. Test your knowledge on the famous faces and the products they endorse with 4x4 Reports's branding expert Stephen Cheliotis.

Stephen was featured in BBC 1's 4x4 Reports: Brand it like Beckham at 1930 BST on Monday 24 June.

Which Formula 1 team is sponsored by Anglo-Dutch oil giant Shell?
A: Arrows
B: Williams
C: Ferrari
D: Jordan
Which two tennis stars feature in a current advertising campaign by a new mobile telecommunications brand?
A: Henman and Rusedski
B: Kournikova and Hingis
C: Agassi and Graf
D: Hewitt and Sampras
Which English Football centre-back struggles to stay on his feet in a new McDonald's commercial?
A: Tony Adams
B: Sol Campbell
C: Rio Ferdinand
D: Gareth Southgate
Which world famous director was employed by Nike to direct their new caged-themed advertisement?
A: Martin Scorcese
B: Terry Gilliam
C: Ridley Scott
D: Francis Ford-Coppola
Who wrote the anti-branding bible, No logo?
A: Naomi Klein
B: Phillip Kotler
C: Martin Sorrell
D: Rupert Murdoch
Which two brands directly sponsor David Beckham?
A: Pepsi and Coca-Cola
B: Police and Pepsi
C: Adidas and Nike
D: Vodafone and Coca-Cola
The world's largest mobile communications company, Vodafone, recently linked up with the world's biggest football club. Which one?
A: Barcelona
B: Liverpool
C: Manchester United
D: AC Milan
Which Irish Soccer player upset the Irish national team's sponsors before the tournament began with a highly publicised feud with manager Mick McCarthy?
A: Matt Holland
B: Roy Keane
C: Shay Given
D: Robbie Keane
Which crisp brand changed its products' names to Salt and Lineker and Cheese and Owen so as to incorporate their sport personalities endorsement?
A: Walkers
B: Pringles
C: Smiths
D: Tesco
What drink used this slogan as a key promotion message? Eat football, sleep football, drink...
A: Evian
B: Pepsi
C: Coca-Cola
D: Smirnoff
4x4 Reports: Brand it like Beckham


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INTERACTIVE QUIZ

See also:

16 Apr 02 | TV and Radio
25 Mar 02 | Education
21 Mar 02 | Business
07 Mar 02 | Asia-Pacific
02 Jan 01 | Business
18 Oct 00 | UK
29 Mar 00 | Education
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