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Last Updated:Â Tuesday, 29 April, 2003, 10:42 GMT 11:42 UK
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BBC One's Leonardo is the channel's latest arts offering
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The BBC is planning to spend £2bn during the next 12 months on television, radio and interactive services for UK audiences.
It told public what to expect in a document called Looking Ahead, which set out 10 key objectives.
Strengthening programmes
and services
- Underpin the BBC's public service remit by
extending the range and quality of its radio and
television services, with a focus on broadcasting more high-impact, memorable programmes, particularly arts and current affairs.
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Strengthen the BBC's digital services to
ensure that the overall portfolio has something
of value for everyone, provide a wide range
of interactive learning opportunities and help
to drive digital take-up.
Connecting with all audiences
-
Bring younger audiences to BBC services by
developing bold and innovative programmes
and content with a particular focus on making
the BBC's news and current affairs more
relevant and engaging for this group without
diminishing the BBC's commitment to
Parliamentary reporting.
-
Continue to seek new ways of attracting
audiences from the UK's ethnic minorities,
through both mainstream and targeted services.
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Ensure that the BBC is meeting the needs of
audiences in all nations and regions of the UK.
Transforming the BBC
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Make the BBC feel like a more creative,
collaborative and exciting organisation, in which
all staff fully understand its purpose and values.
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Ensure that the BBC is more representative
of the audiences it serves. In particular:
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Achieve the target of 10% of its total
workforce and 4% of senior management
coming from ethnic minorities by
December 2003.
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Increase the proportion of people with
disabilities working for the BBC.
Provide better value.
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Continue to increase the amount of money
available to spend on the BBC's public services with a particular focus on:
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Increasing the cash flow to the BBC from
improved licence fee collection.
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Increasing the contribution of the BBC's
commercial subsidiaries to its public services.
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Further reducing overheads.
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Improving efficiency in programme production whilst maintaining quality of output.
Enhancing the BBC's reputation
at home and abroad.
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Earn greater appreciation from UK audiences
for the BBC as an open, creative and trusted
public service organisation.
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Build on the impact made by the BBC's
global news services through a co-ordinated
global news strategy across radio, television
and new media.
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Which programmes do you prefer?
Lifestyle  29.23%Â
Arts  70.77%Â
Results are indicative and may not reflect public opinion
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