A new boss has been appointed to help sell the region's innovative NHS ideas to the private sector.
Dr Peter Blenkinsop has been appointed chief executive of Health Enterprise East - based at Papworth Hospital NHS Trust in Cambridge.
The project aims to develop links with the private sector to produce innovative ideas for a wider market.
Dr Blenkinsop, of Halstead, Essex, said working with industry would benefit both patients and the NHS.
The project - which will cater for 68 NHS trusts in Bedfordshire, Cambridgeshire, Essex, Hertfordshire, Norfolk and Suffolk - is due to be launched in November.
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