The follow up to the controversial "Boring Boring Leicester" campaign has been launched.
Posters going up around the city are proclaiming: "Our greatest strength is our people."
The posters depict the faces of over 100 people from the city, along with their views on what is good and bad about Leicester.
The campaign is expected to be less contentious than the campaign which dubbed the city as boring.
The posters will be up around the streets of the city from Wednesday.
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