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Last Updated: Monday, 7 August 2006, 06:52 GMT 07:52 UK
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Litter campaign targets smokers
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The council spends £1m a year cleaning the city's streets
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A new poster campaign in Gloucester warns the city's smokers that a dropped butt will lead to a £75 fine if they are caught.
The No Ifs - No Butts series of posters is part of an ongoing drive to stop people dropping rubbish on streets.
The council currently spends £1m a year clearing rubbish from the city and has increased fines from £50 to £75.
The no-tolerance approach comes after a period of informing the public about the cost of littering.
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