The cuts come on top of 80 redundancies in October.

The company has announced most of the job losses will be at its UK headquarters in Hereford.

Bulmers has run up losses overseas and has decided to put its energy into its main UK brands.

The group, famous for Strongbow and Scrumpy Jack ciders, lost its chief executive Mike Hughes and finance director Alan Flockhart over the last six months.

Last year, more than 130 workers were made redundant as part of a cost-cutting exercise.

The company's acting chief executive Colin Brown said the losses reflected "a period of great turbulence" for the business but said Strongbow had continued to do well.

He said he believed the business was "inherently strong" and would become profitable.

Bulmer's new chief executive Miles Templeman, best known for developing Stella Artois' "reassuringly expensive," image, starts work next month.

As part of the company's revamp internationally Bulmer Australia will be sold to Carlton and United Breweries for £22.5m.