Big Brother is now in its seventh series in the UK
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Endemol, the Dutch television company behind the hit Big Brother show, has seen a 23% rise in half-year turnover.
Reporting its results for the first half of 2006, the firm thanked the ongoing success of its reality TV programmes for its strong figures.
Turnover was 517m euros ($651m; £354m), up from 420m euros a year earlier.
Net profit rose 20% to 46m euros, as the results beat market expectations. In addition to Big Brother, other hit Endemol shows include Deal Or No Deal.
Endemol continues to be majority-owned by Spanish telecoms group Telefonica, which floated a 22% stake in the Dutch firm in November of last year.
Recent press reports have continued to speculate that Telefonica is now keen to sell off the remainder of Endemol.