Companies want access to Yahoo users and are willing to pay
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Yahoo, the most visited internet site and the web's biggest media firm, reported quarterly earnings that topped estimates on higher advertising demand.
Net income rose to $254m (£145m) in the three months to the end of September, up from $253m a year earlier. Sales totalled $1.33bn compared with $907m.
Many companies are boosting spending on online advertising as they try to lure increasingly internet savvy consumers.
Yahoo attracts almost 100 million users a month with services like email.
Earnings "looks solid", said Troy Mastin, an analyst at William Blair & Co.
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