BBC NEWS
BBCi CATEGORIES   TV   RADIO   COMMUNICATE   WHERE I LIVE   INDEX    SEARCH 

BBC News UK Edition
 You are in: Business  
News Front Page
World
UK
England
N Ireland
Scotland
Wales
Politics
Business
Market Data
Your Money
E-Commerce
Economy
Companies
Fact Files
Entertainment
Science/Nature
Technology
Health
Education
-------------
Talking Point
-------------
Country Profiles
In Depth
-------------
Programmes
-------------
BBC Sport
BBC Weather
CBBC News
SERVICES
-------------
EDITIONS
Friday, 24 January, 2003, 07:41 GMT
Porsche stays in pole position
Porsche 911 GT2
Porsche's core 911 model is no longer so hot
Porsche has held onto its crown as the world's most profitable car maker, after reporting a surge in earnings during the second half of 2002.

The German firm made a second-half pre-tax profit of 185m euros (£123m; $199m), up by 18% year on year.

At the same time, sales were up almost 20%, reflecting a rash of new product launches from Porsche in the past year.

Encouragingly for the firm's strategy, the sales figure indicated that it was selling more premium-priced vehicles, a key target as it seeks to phase out some of its more established models.

Big ambitions

Porsche is in the process of shifting its once-tight focus on pure sports cars.

Last year, it launched its first four-wheel-drive vehicle, the Cayenne, and expressed the hope that it would become its main earner in years to come.

In the meantime, its much older 911 and Boxster sports cars are selling weakly.

The latest figures indicate that Porsche is having some success at shifting customers to more high-priced vehicles.

But some analysts are concerned that expectations for the Cayenne may too high, pointing out that the key US market seems to be tiring of the bigger four-wheel drives.

 WATCH/LISTEN
 ON THIS STORY
David Leggett from Just Auto.com
"It's probably been quite a good year for the industry in general and for Porsche in particular"
See also:

11 Oct 02 | Business
02 Oct 02 | Business
24 Feb 02 | Business
05 Dec 01 | Business
16 Nov 01 | Business
27 Apr 00 | Business
Internet links:


The BBC is not responsible for the content of external internet sites

Links to more Business stories are at the foot of the page.


 E-mail this story to a friend

Links to more Business stories

© BBC ^^ Back to top

News Front Page | World | UK | England | N Ireland | Scotland | Wales |
Politics | Business | Entertainment | Science/Nature | Technology |
Health | Education | Talking Point | Country Profiles | In Depth |
Programmes